In 2022, I lead design and communications for a young climate activist running to represent New York's newly–drawn state Senate district spanning Brooklyn, Manhattan, and Queens. Knowing we faced a strong establishment candidate, our campaign relied in part on a young, vibrant visual identity to win. As part of our communications strategy, I planned and designed robust direct mail and paid advertising programs that helped our small, grassroots campaign recruit more than 700 campaign volunteers, identify 13,770 in-district voters, and ultimately win the election. We won in a surprise 26-point landslide despite nearly $1 million in spending against us. Kristen now holds office as the youngest state Senator in New York.
The Result: Kristen won the election in a surprise 26-point landslide.