Kristen for New York
Campaign Branding & Design | 2022
Campaign Branding & Design | 2022
Additional credits: Kara McCurdy (photography); Zack McCurdy (illustration)
In 2023, after four years of organizing for the campaign, I was hired by the Public Power New York coalition alongside two to help concept and design an ad campaign to help see the bill passed after two narrow but gut-wrenching defeats the years prior.
The bill faced entrenched opposition from the fossil fuel industry and their political allies — especially the newly-elected Governor Kathy Hochul, whose unusually close race in reliably blue New York sparked outrage about her regressive politics.
The ad campaign centered the power of New Yorkers to demand a green future from the governor., with visuals designed to evoke feelings of pride in public goods, nodding to a New Deal past without feeling dated or nostalgic.
The bill faced entrenched opposition from the fossil fuel industry and their political allies — especially the newly-elected Governor Kathy Hochul, whose unusually close race in reliably blue New York sparked outrage about her regressive politics.
The ad campaign centered the power of New Yorkers to demand a green future from the governor., with visuals designed to evoke feelings of pride in public goods, nodding to a New Deal past without feeling dated or nostalgic.